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Bright modernity : color, commerce, and consumer choice

Author: Regina Lee Blaszczyk; Uwe Spiekermann
Publisher: Cham, Switzerland : Palgrave Macmillan, [2017] ©2017
Series: Worlds of consumption.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Regina Lee Blaszczyk; Uwe Spiekermann
ISBN: 9783319507446 3319507443
OCLC Number: 1008579905
Description: x, 287 pages : illustrations (chiefly color) ; 25 cm.
Contents: Bright modernity : color, commerce, and consumer culture / Regina Lee Blaszczyk and Uwe Spiekermann --
Part I. Foundations : industry and education --
Coloring the world : marketing German dyestuffs in the late nineteenth and early twentieth centuries / Alexander Egel --
Learning to see with Milton Bradley / Nicholas Gaskill --
Part II : Gender and color --
"Real men wear pink"? : a gender history of color / Dominique Grisard --
New words and fanciful names : dyes, color, and fashion in the mid-nineteenth century / Charlotte Nicklas --
Let's go color shopping with Charles Sanders Peirce : color scientists as consumers of color / Michael Rossi --
Part III : Ringmasters to the rainbow : color inventions and visual culture --
Movies meet the rainbow / Joyce Bedi --
Glamour pink : the marketing of residential electric lighting in the age of color, 1920s-1950s / Margaret Maile Petty --
Life in color : Life magazine and the color reproduction of works of art / Melissa Renn --
Part IV : Predicting the rainbow --
The color schemers : American color practice in Britain, 1920s-1960s / Regina Lee Blaszczyk --
Modeurop : using color to unify the European shoe and leather industry / Ingrid Giertz-Mårtenson --
Who decides the color of the season? : how a trade show called Première vision changed fashion culture / Mary Lisa Gavenas.
Series Title: Worlds of consumption.
Responsibility: Regina Lee Blaszczyk, Uwe Spiekermann, editors.

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