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Building a buzz : libraries & word-of-mouth marketing

Author: Peggy Barber; Linda K Wallace
Publisher: Chicago : American Library Association, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Discusses word-of-mouth marketing strategies for libraries, including how to build up intrigue, tips on delivering the message, and best practices.
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Genre/Form: Nonfiction
Case studies
Document Type: Book
All Authors / Contributors: Peggy Barber; Linda K Wallace
ISBN: 9780838910115 0838910114
OCLC Number: 421532522
Description: xii, 95 pages : illustrations ; 28 cm
Contents: Word of mouth vs. word-of-mouth marketing --
The power of word-of-mouth marketing --
How to build a buzz --
When and where to buzz --
WOMM at work : reports from the front lines --
Power pack.
Responsibility: Peggy Barber and Linda Wallace.

Abstract:

Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best  Read more...

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