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Genre/Form: | Nonfiction |
---|---|
Material Type: | Internet resource |
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Brian Halligan; Dharmesh Shah |
ISBN: | 9780470499313 0470499311 |
OCLC Number: | 299694618 |
Notes: | Includes index. |
Description: | xxiii, 226 pages : illustrations ; 24 cm |
Contents: | Shopping has changed ... has your marketing? -- Is your web site a marketing hub? -- Are you worthy? -- Create remarkable content -- Get found in the blogosphere -- Getting found in Google -- Get found in social media -- Convert visitors into leads -- Convert prospects into leads -- Convert leads to customers -- Make better marketing decisions -- Picking and measuring your people -- Picking and measuring a PR -- Watching your competition -- On commitment, patience and learning -- Why now? -- Tools and resources -- Tips from the Trenches for Startups. |
Series Title: | New rules of social media series. |
Responsibility: | Brian Halligan and Dharmesh Shah. |
Abstract:
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc.
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Publisher Synopsis
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."-Seth Godin, author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."-Guy Kawasaki, cofounder of Alltop, and author of Reality Check Read more...
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- banner exchange (by 1 person)
- benefit (by 1 person)
- blogger (by 1 person)
- blogging (by 1 person)
- blogging tips (by 1 person)
- business (by 1 person)
- chicklet feedburner (by 1 person)
- create a blog (by 1 person)
- feed (by 1 person)
- feed reader (by 1 person)
- 1 items are tagged withbanner exchange
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- 1 items are tagged withchicklet feedburner
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- 1 items are tagged withinbound marketing
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Similar Items
Related Subjects:(15)
- Google.
- Internet marketing.
- Social media -- Economic aspects.
- Marketing -- Blogs.
- Customer relations.
- Marketing
- World Wide Web 2.0
- Marketing -- Internet.
- Internet -- Marketing.
- Web 2.0 -- Marketing.
- Marketing -- Web 2.0.
- Kundrelationer.
- Bloggar.
- Marknadsföring via Internet.
- Marketing.
User lists with this item (13)
- Things to Check Out(1 items)
by A.Chang updated 2015-07-26
- Google(31 items)
by SonnetIreland updated 2014-05-12
- social media marketing(3 items)
by forgettb updated 2012-02-20
- Things to Check Out(10 items)
by ceh98 updated 2012-02-16
- Things to Check Out(29 items)
by kimberly10 updated 2011-10-07