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Kreatywna reklama

Author: Ken Burtenshaw; Nik Mahon; Caroline Barfoot; Hanna Król
Publisher: Warszawa : Wydawnictwo Naukowe PWN, cop. 2007.
Series: Seria Kreatywna.
Edition/Format:   Print book : PolishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ken Burtenshaw; Nik Mahon; Caroline Barfoot; Hanna Król
ISBN: 9788301150280 8301150289
OCLC Number: 749214522
Notes: Tyt. oryg.: The fundamentals of creative advertising.
Na okł.: "Inspirujące i wyczerpujące wprowadzenie w świat reklamy, jej tworzenia i kreatywnego wykorzystywania, z licznymi praktycznymi wskazówkami pomocnymi w doskonaleniu umiejętności".
Description: 176 s. : il. kolor. ; 23 cm.
Series Title: Seria Kreatywna.
Other Titles: Fundamentals of creative advertising
Responsibility: Ken Burtenshaw, Nik Mahon, Caroline Barfoot ; tł. Hanna Król.

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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/749214522<\/a>> # Kreatywna reklama<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nbgn:translationOfWork<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/749214522#CreativeWork\/unidentifiedOriginalWork<\/a>> ; # Fundamentals of creative advertising<\/span>\n\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"749214522<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/pl<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Place\/warszawa<\/a>> ; # Warszawa<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Topic\/reklama<\/a>> ; # Reklama<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/161131760<\/a>> ; # Hanna Kr\u00F3l<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/85957667<\/a>> ; # Nik Mahon<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/85957729<\/a>> ; # Caroline Barfoot<\/span>\n\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"op.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/148249310<\/a>> ; # Ken Burtenshaw<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2007<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/4451775138<\/a>> ; # Fundamentals of creative advertising<\/span>\n\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"pl<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Series\/seria_kreatywna<\/a>> ; # Seria Kreatywna.<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Kreatywna reklama<\/span>\"@pl<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"749214522<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/749214522#PublicationEvent\/warszawa_wydawnictwo_naukowe_pwn_cop_2007<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Agent\/wydawnictwo_naukowe_pwn<\/a>> ; # Wydawnictwo Naukowe PWN<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9788301150280<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/749214522<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Agent\/wydawnictwo_naukowe_pwn<\/a>> # Wydawnictwo Naukowe PWN<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Wydawnictwo Naukowe PWN<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Place\/warszawa<\/a>> # Warszawa<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Warszawa<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Series\/seria_kreatywna<\/a>> # Seria Kreatywna.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/749214522<\/a>> ; # Kreatywna reklama<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Seria Kreatywna.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Seria Kreatywna<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Topic\/reklama<\/a>> # Reklama<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Reklama<\/span>\"@pl<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/pl<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"pl<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/148249310<\/a>> # Ken Burtenshaw<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Burtenshaw<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Ken<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ken Burtenshaw<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/161131760<\/a>> # Hanna Kr\u00F3l<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Kr\u00F3l<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Hanna<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Hanna Kr\u00F3l<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/85957667<\/a>> # Nik Mahon<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Mahon<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Nik<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Nik Mahon<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/85957729<\/a>> # Caroline Barfoot<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Barfoot<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Caroline<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Caroline Barfoot<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/entity\/work\/id\/4451775138<\/a>> # Fundamentals of creative advertising<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Fundamentals of creative advertising<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9788301150280<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"8301150289<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9788301150280<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/749214522<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/749214522<\/a>> ; # Kreatywna reklama<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-03-08<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/749214522#CreativeWork\/unidentifiedOriginalWork<\/a>> # Fundamentals of creative advertising<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Fundamentals of creative advertising<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/749214522#PublicationEvent\/warszawa_wydawnictwo_naukowe_pwn_cop_2007<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Place\/warszawa<\/a>> ; # Warszawa<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4451775138#Agent\/wydawnictwo_naukowe_pwn<\/a>> ; # Wydawnictwo Naukowe PWN<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"co. 2007<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n