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Reklama : podstawowa wiedza o reklamie

Author: Ulrich Werner; Jarosław Sołtys
Publisher: Warszawa : Thaurus, 1997.
Series: Moja Firma.
Edition/Format:   Print book : Polish : Wyd. 3View all editions and formats
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Document Type: Book
All Authors / Contributors: Ulrich Werner; Jarosław Sołtys
ISBN: 8385357033 9788385357032
OCLC Number: 749748275
Notes: Na okł i s. tyt.: Zadania, cele,środki reklamowe, ogłoszenia, public relations, mailing, planowanie, projektowanie formy, prospekty, katalogi, kontrola wyników, organizacja, promocja sprzedaży, tekst, makieta, realizacja, nośniki reklamy, słownik mediów.
Description: 292, [2] s. ; 17 cm.
Series Title: Moja Firma.
Other Titles: Werbung
Responsibility: Ulrich Werner ; [wybór tekstu, adaptacja i red. Jarosław Sołtys].

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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/749748275<\/a>> # Reklama : podstawowa wiedza o reklamie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nbgn:translationOfWork<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/749748275#CreativeWork\/unidentifiedOriginalWork<\/a>> ; # Werbung<\/span>\n\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"749748275<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Place\/warszawa<\/a>> ; # Warszawa<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/pl<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Topic\/public_relations<\/a>> ; # Public relations<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Topic\/reklama<\/a>> ; # Reklama<\/span>\n\u00A0\u00A0\u00A0\nschema:bookEdition<\/a> \"Wyd. 3.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/163603729<\/a>> ; # Jaros\u0142aw So\u0142tys<\/span>\n\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/262625182<\/a>> ; # Ulrich Werner<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"1997<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/52760348<\/a>> ; # Werbung<\/span>\n\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"pl<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Series\/moja_firma<\/a>> ; # Moja Firma.<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Reklama : podstawowa wiedza o reklamie<\/span>\"@pl<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"749748275<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/749748275#PublicationEvent\/warszawa_thaurus_1997<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Agent\/thaurus<\/a>> ; # Thaurus<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9788385357032<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/749748275<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Agent\/thaurus<\/a>> # Thaurus<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Thaurus<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Place\/warszawa<\/a>> # Warszawa<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Warszawa<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Series\/moja_firma<\/a>> # Moja Firma.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/749748275<\/a>> ; # Reklama : podstawowa wiedza o reklamie<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Moja Firma.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Moja Firma<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Topic\/public_relations<\/a>> # Public relations<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Public relations<\/span>\"@pl<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Topic\/reklama<\/a>> # Reklama<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Reklama<\/span>\"@pl<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/pl<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"pl<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/163603729<\/a>> # Jaros\u0142aw So\u0142tys<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"So\u0142tys<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Jaros\u0142aw<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Jaros\u0142aw So\u0142tys<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/262625182<\/a>> # Ulrich Werner<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Werner<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Ulrich<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ulrich Werner<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/entity\/work\/id\/52760348<\/a>> # Werbung<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Werbung<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9788385357032<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"8385357033<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9788385357032<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/749748275<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/749748275<\/a>> ; # Reklama : podstawowa wiedza o reklamie<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-12-19<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/749748275#CreativeWork\/unidentifiedOriginalWork<\/a>> # Werbung<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"de<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Werbung<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/749748275#PublicationEvent\/warszawa_thaurus_1997<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Place\/warszawa<\/a>> ; # Warszawa<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/52760348#Agent\/thaurus<\/a>> ; # Thaurus<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"1997<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n