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The Strong Potential of Augmented Reality for Experiential Marketing : An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships

Author: Simon Hörtreiter; Sandra Christine Gronover
Publisher: 2020
Dissertation: Bachelorarbeit Hochschule Landshut, Hochschule für Angewandte Wissenschaften 2020.
Edition/Format:   Thesis/dissertation : Thesis/dissertation : English
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Genre/Form: Hochschulschrift
Material Type: Thesis/dissertation
Document Type: Book
All Authors / Contributors: Simon Hörtreiter; Sandra Christine Gronover
OCLC Number: 1137836804
Notes: Betreuer: Prof. Dr. Sandra Gronover.
Description: VI, 54, XXXV Seiten : Diagramme + 1 CD-ROM
Other Titles: Bachelorarbeit an der Fakultät Betriebswirtschaft
Responsibility: vorgelegt von Simon Hörtreiter.

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