Branding : a very short introduction (Book, 2017) [WorldCat.org]
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Branding : a very short introduction

Author: Robert Jones
Publisher: Oxford : Oxford University Press, 2017
Series: Very short introductions
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean  Read more...
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Document Type: Book
All Authors / Contributors: Robert Jones
ISBN: 9780198749912 0198749910
OCLC Number: 1001552355
Description: 136 Seiten. : Illustrationen.
Contents: REFERENCES; FURTHER READING; INDEX
Series Title: Very short introductions
Responsibility: Robert Jones.

Abstract:

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more  Read more...

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Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must have introduction, - as well as food for Read more...

 
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