Branding books across the ages : strategies and key concepts in literary branding (電子書, 2021) [WorldCat.org]
跳至内容
Branding books across the ages : strategies and key concepts in literary branding 線上預覽
關閉線上預覽
正在檢查...

Branding books across the ages : strategies and key concepts in literary branding

作者: Helleke van den Braber; Jeroen Dera; Jos Joosten; Maarten Steenmeijer
出版商: Amsterdam : Amsterdam University Press, [2021]
版本/格式:   電子書 : 文獻 : 英語所有版本和格式的總覽
提要:
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both  再讀一些...
評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

在線上查詢

與資料的連結

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

類型/形式: Electronic books
History
其他的實體格式: Print version:
Branding books across the ages. Strategies and key concepts in literary branding.
Amsterdam : Amsterdam University Press 2021
(OCoLC)1225907982
資料類型: 文獻, 網際網路資源
文件類型 網際網路資源, 電腦檔案
所有的作者/貢獻者: Helleke van den Braber; Jeroen Dera; Jos Joosten; Maarten Steenmeijer
ISBN: 9789048544400 9048544408
OCLC系統控制編碼: 1249550783
描述: 1 online resource.
内容: Frontmatter --
Table of Contents --
Introduction --
Cultural Branding in the Early Modern Period --
Telling a Double Story --
A Hero and His History --
From Immorality to Immortality --
Allegories of Branding --
Branding or Excluding? --
Hugo Claus --
One Book's Brand is Another Book's Frame --
'The Most Successful Writer of the Netherlands' --
Young Adults as Branded Readers --
Of Dust and Dollars --
'This Is What We Share' --
The One Unforgivable Transgression? --
Branding the Open-minded Nation --
Against the Grain --
In Search of the Most Effective Way of Branding --
Index of Names
責任: edited by Helleke van den Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer.
更多資訊

摘要:

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

評論

讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

成爲第一個
確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.