The language of organizational styling (Book, 2015) [WorldCat.org]
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The language of organizational styling

Author: Lionel Wee
Publisher: Cambridge ; New York : Cambridge University Press, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first
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Additional Physical Format: Ebook version
Document Type: Book
All Authors / Contributors: Lionel Wee
ISBN: 9781107054806 110705480X
OCLC Number: 884961602
Awards: Winner of Choice Outstanding Academic Title 2015
Description: vi, 205 pages : illustrations ; 24 cm
Contents: Introduction: the organization as a corporate actor --
Styling: from persons to organizations --
Enterprise culture as a master ethical regime --
Size matters: the semiotics of big versus small businesses --
When Peter meets Harry: the emotional labor of organizations --
Organizational restyling --
Styling the organizational other --
Organizations and speakers: structure and agency in language.
Responsibility: Lionel Wee.
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Abstract:

This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and  Read more...

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'By juxtaposing the styling of persons and organizations, this important book elegantly demonstrates how we are shaped by corporate actors as they shape themselves and organizational others through Read more...

 
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