Marketing in customer technology environments : prospective customers and magical worlds (eBook, 2020) [WorldCat.org]
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Marketing in customer technology environments : prospective customers and magical worlds

Author: Devanathan Sudharshan
Publisher: Bingley : Emerald Group Publishing Limited, 2020.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sudharshan, Devanathan.
Marketing in Customer Technology Environments : Prospective Customers and Magical Worlds.
Bingley : Emerald Publishing Limited, ©2020
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Devanathan Sudharshan
ISBN: 1839096020 9781839096006 1839096004 9781839096020
OCLC Number: 1152057933
Description: 1 online resource : illustrations
Contents: Chapter 1: Introduction --
Chapter 2: Customer information processing and decision making in CTEs --
Chapter 3: Wonderment and magic --
Chapter 4: Virtual reality --
Chapter 5: Augmented reality --
Chapter 6: Mixed reality --
Chapter 7: Internet of everything --
Chapter 8: Enabling technologies --
Chapter 9: Conclusion.
Responsibility: Devanathan Sudharshan.

Abstract:

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing  Read more...

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